Organisations increasingly look to intangible assets such as knowledge, brands, customer relationships and Intellectual Property (IP) to create value and provide an advantage.

Yet the value of such assets can be fragile - perhaps more so than traditional, physical assets such as plant and machinery.

Brands that have taken years to develop can be almost destroyed overnight if a firm's reputation is suddenly compromised.

Likewise, a firm's key knowledge can literally walk out of the door if human resources are not managed properly.

Such risks are typically considered `uninsurable´.

Critical questions you need to consider

• Have you placed a value on your major intangible assets?
• Have you assessed, and tried to reduce, the principle threats to these assets?
• Are you capitalising on the upside opportunities inherent in your intangible assets?
• Are you aware of the innovative insurance solutions that exist for risks to some intangible assets such as Intellectual Property?